In this episode of "In the Arena," host Evan Baehr explores a radical idea: what if we built buildings the same way we build airplanes? Enter Andrew Staniforth, CEO of Assembly OSM, who's bringing aerospace engineering precision to the construction industry.

While construction costs soar and housing becomes increasingly unaffordable, Staniforth argues our building methods haven't fundamentally changed in over a century. Drawing from his experience with Boeing and SpaceX manufacturers, he's pioneering a new approach: transforming construction into a precise manufacturing process that happens in factories, not just on building sites.

The conversation tackles thorny questions about innovation in one of the world's most conservative industries: Why has construction remained so resistant to technological change? How do you convince developers, architects, and regulators to embrace radical new methods? And could modular construction be the key to making housing more affordable?

Baehr and Staniforth dig into the practical challenges of bringing Silicon Valley-style disruption to an industry where failure means more than just a broken app - it could mean a collapsed building. They explore how Assembly OSM is navigating these challenges while trying to revolutionize how we create the built environment.

As cities grapple with housing shortages and skilled labor becomes increasingly scarce, this conversation offers a provocative look at how reimagining construction could help solve some of society's most pressing challenges. Whether you're a developer, architect, or simply someone concerned about the future of housing, this episode challenges conventional wisdom about how we build our world.